This section of the Key Media Concepts exam is great because you simply have to get to know one UK radio institution really well by doing a 'case study' of it: we have chosen the BBC.
Institutions and Audiences is about how a media institution like the BBC and its audiences are adapting to the big changes that are happening in technology and the media.
In your institution case study you need to find out about these things:
- Production: how radio is recorded and broadcasted by the BBC
- Distribution: the different ways BBC radio content reaches audiences (through FM, digitally, via TV, the internet and podcasts).
- Marketing: how BBC radio content is marketed to and targeted at specific audiences and
- Consumption: how audiences listen to BBC radio; how your own habits as a radio listener compare or contrast with what you find out about the patterns of behaviour in BBC radio audiences
- Technologies: what new technologies have been introduced in recent years and how these have affected production, distribution and marketing.
- Convergence: how the ways different media are coming together affects the production, distribution and marketing of BBC radio and its audiences' experience (e.g. radio on TV; radio and the internet; mobile phone radio)
- Content: the way the amount of content available is increasing, and what it means for the BBC radio institution and its audiences
- Ownership and globalisation: why does it matter who owns radio institutions and what issues are raised when international institutions target UK audiences
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