BBC London Radio

BBC LONDON RADIO
BBC London Radio is London's Local BBC Radio Station. The Station was launched on 6th October 1970 and later moved onto BBC Greater London. In the early days, it was a regular phone-in show and its output was provided by Radio 2 but as it progressed, developed a mix of local news, travel bulletins and phone-ins alongside specialist and popular music. It bought World Music to World Attention

Production

There are many different ways BBC London Radio is recorded. It is broad casted through these frequencies 94.9MHz and 95.8MHz. General Radio Broadcasters speak and anyone can phone in to request songs or ask questions. There are also celebrities involved which attract more audiences

Distribution
BBC London Radio can be heard using various types of devices. The main way is through FM Frequency but also can be listened to using car Radios. There also has been an website setup so audiences can go back to it if they want. It also can be listened through digital radio's and podcast. There is also the BBC iplayer setup so people can listen to it through the Internet

Consumption

Statistics show people listening to BBC Radio is on the increase for teenager. As the radio station is targeted to the adults over 25's, the station don't need to be bothered about distribution through mobile phone as the consumers are not consuming

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Marketing
BBC Radio London is mainly targeted to adults over 25's. It does not hold much interesting stuffs for teenager and does not engage its audience in any activities. It has celebrities of older ages, many that teenagers would not recognise. So this radio station is for adults. In my opinion, i would not listen to this station as it does not hold anything interesting for me

Technologies
Throughout the years, new technologies have been introduced boosting up the stations distributions. These days, as a site has been setup for the station, any people who missed any shows can go back to it through the Internet, satisfying its customers.


Convergence

Content

Ownership and Globalisation

BY SAIFUR RAHMAN