Have a good look at the BBC red nose day site: Who do you think is the target audience?
How many media are involved?
How many technologies are the BBC's audience using to consume this content?
What can it tell you about media convergence (the way different media are coming together)?
Examples of convergence: from the BBC Red Nose Day website you can:
- Follow links to news reports: local BBC channels
- Links to TV - BBC channels
- Images from TV shows
- Live blogs - including video posts (vodcasts); pictures of guests; donate links
- Links to Twitter - constant posting about which guests were coming up on TV and facts about Red Nose Day
- MySpace: BBC RND website provides an html link to post into your MySpace about you section to show support for RND; you can get a digital red nose for your picture on MySpace
- Link to get an iNose for your iPhone
- Download RND songs and podcasts onto your iPod from Apple iTunes
- Link to Flickr to look at RND photos
- SMS donations
- Online donations page
- Online shop
You can post comments on the page itself or on the blog
No comments:
Post a Comment